Join the Rewear Revolution.
How can families make small, practical changes in their shopping habits to reduce waste, save money, and help slow down the fast fashion crisis—without sacrificing quality & style?
If you’d like to help the planet with care, action and love for future generations, listen to this week’s Brave New Girls podcast guest, Kimberly Lau, founder of Project Rewear. Kimberly is not just rethinking fashion—she’s rebuilding it from the ground up. Her mission? To make secondhand shopping not only stylish and affordable but a meaningful act of care for the planet, our wallets, and our children’s future.
A former wealth manager and now a mother of two teen boys, Kimberly began Project Rewear after discovering just how much barely-worn clothing was gathering dust in her children’s wardrobes. Shocked by the waste and the lack of awareness around fast fashion’s impact, she took action. She started sourcing and curating high-quality preloved clothing, focusing on children's wear, and launched both a brick-and-mortar store and an online platform. Every piece she sells is handpicked for style, condition, and longevity, offering a beautiful—and impactful—alternative to throwaway culture.
At the heart of Project Rewear is The Landfill Project, a real-time initiative where customers can see how many pounds of textiles they’re diverting from landfill with each purchase. A whiteboard in-store displays the exact weight saved, turning shopping into a live act of environmental impact. And kids? They’re part of the mission too. Kimberly engages schools with creative workshops, visual games, and spin-wheel prizes to educate children on sustainability—like the shocking fact that it takes 1,800 gallons of water to make a single pair of jeans.
Kimberly’s Rewear Revolution, goes deeper into the problem of overproduction and overconsumption, but also brims with hope. She shows how changing your habits doesn’t have to mean sacrificing your style—it just means shifting your mindset. As she says, “Change starts the moment you stop asking what’s easy and start asking what’s right.”
Brave New Girl- How to Be Fearless.
10 Actionable Steps for a better future.
Choose secondhand first. Visit charity shops, preloved boutiques, or online platforms like Project Rewear before buying new.
Teach kids the story behind clothes. Talk about water usage, landfill, and value—turn every item into a learning moment.
Host clothing swaps. Invite friends or school communities to trade high-quality items kids have outgrown.
Repair, don’t replace. Learn to mend clothes or visit a local repair café—make sewing skills a family activity.
Buy for longevity. Pick quality garments that can be passed on, re-sold, or re-loved.
Be brand-aware. Avoid fast fashion labels and look for sustainable or secondhand alternatives.
Track your impact. Start your own version of the landfill project at home by weighing and recording what you rescue from waste.
Make it fun for kids. Let them choose preloved outfits and show off their unique style—make it cool to be conscious.
Join the rewear revolution. Read books on fashion circularity and implement one tip per week.
Share your wins. Post your secondhand finds on social media, inspire others, and celebrate circular fashion.
Kimberly reminds us that every family has the power to be a force for change. “We don’t have to be perfect,” she says, “we just have to be present.”
Small steps by many can shift the future of fashion—together.
PS. Listen HERE to KIMBERLEY’S journey on BRAVE NEW GIRLS podcast to hear how she helps us create well beings on a well planet.
